While few would argue the convenience factor of single-use plastic, that convenience has resulted in a catastrophic impact on our environment. By now we are all familiar with the recycling logo that appears on many plastic products. In principle, recycling is a great idea and one that industries and individuals should support, and we should all do our part in properly separating plastic waste for recycling when available. However, taking a closer look at the data, reveals significant challenges in the US and globally to effectively recycle plastic. In fact, the vast majority of single use plastic ends up in landfills, our oceans, or being burned. A recent investigative article written by Sharon Lerner, in The Intercept blows the lid off of the plastic recycling myth and how the industry is lobbying against bans on single use plastic items. Read the full article here.
About VERO WATER®
Vero Water is a healthy lifestyle choice for Inspired Living. VERO WATER® is a leading provider of luxury still and sparkling water to the hospitality industry and is served to over 50 million consumers a year in six countries and in the United States from coast-to-coast in over 40 states. Vero offers exceptionally great tasting still and sparkling water that is an affordable alternative to bottled water for consumers, more sustainable for the environment, and a more profitable brand for the hospitality industry versus traditional bottled water brands. Vero’s proprietary purification and bottling process enables hospitality and business clients to purify, chill, fill and serve Vero still and sparkling water on-premise and on-demand. Served perfectly chilled from a luxury branded bottle with every pour, Vero’s signature taste is pure and crisp - noted by a distinctively luxurious mouthfeel and a light and refreshing finish. A profile that cleanses the palate, enabling the taste of the food and drinks to be at the center of the dining experience. The exceptional water taste and quality, combined with the unparalleled level of concierge service provided to its clients, has propelled Vero Water into many of the most acclaimed restaurants worldwide, firmly establishing it as the water brand proudly served by the most demanding and successful chefs, restaurateurs and owner operators in the hospitality industry. To learn more about Vero Water, check out our website, as well as our Facebook, Twitter and Instagram pages.