Millennials Turning Food Industry On Its Head

Did you know that the over the last five years, the top 25 American food and beverage companies lost a total of $18 billion? According to Fortune, that number is mainly due to millennials’ food preferences and their demand for transparency. Smart phones give people more information about pricing, quality and health facts of their favorite foods, supermarkets and restaurants. People are making more informed decisions because of this.

While millennials are often scrutinized and blamed for everything, this is their gift. They are forcing big food to change its deceptive and unhealthy practices. They will not stand for anything artificial or hydrogenated and even fast food restaurants are following suit.

Whole Foods is opening its new 365 branded stores geared towards millennials because of this trend. The need to tap into the more informed, price conscious consumer is the new name of the game and only the most innovative and flexible companies will survive.

About VERO WATER®

Vero Water is a healthy lifestyle choice for Inspired Living. VERO WATER® is a leading provider of luxury still and sparkling water to the hospitality industry. Vero offers exceptionally great tasting still and sparkling water that is an affordable alternative to bottled water for consumers, more sustainable for the environment, and a more profitable brand for the hospitality industry versus traditional bottled water brands. Vero’s proprietary purification and bottling process enables hospitality and business clients to purify, bottle and serve Vero still and sparkling water on-premise and on-demand. Served perfectly chilled from a luxury branded bottle with every pour, Vero’s signature taste is pure and crisp - noted by a distinctively luxurious mouthfeel and a light and refreshing finish. A profile that cleanses the palate, enabling the taste of the food and drinks to be at the center of the dining experience. The exceptional water taste and quality, combined with the unparalleled level of concierge service provided to its clients, has propelled Vero Water into many of the most acclaimed restaurants nationwide, firmly establishing it as the water brand proudly served by the most demanding and successful chefs, restaurateurs and owner operators in the hospitality industry. To learn more about Vero Water, check out our website, as well as our Facebook, Twitter and Instagram pages.