Following the new “healthification” trend of food that’s not really healthy, General Mills announced that they would remove all artificial flavors and colors by 2017. By 2016, 90% of their cereal’s ingredients lists will have already reflected that change. Subway, Panera, Nestle, Taco Bell and Pizza Hut will also drop artificial flavors and colors in the next couple of years.
Obviously it’s clear that the rapidly changing and more aware consumer coupled with the government’s push to update its dietary recommendations is forcing the big companies to change their model to survive. Switching from artificial colors and flavors is not an easy task and will take some time. However, at the end of the day, we’re sure they’ll find a way to keep on churning and your Lucky Charms will be flavored and colored with fruit and vegetable juices as opposed to artificial ingredients.
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